Now a colorful novelty is rolling out into the ice cream freezer. Pride Rocket Pink Lemonade from GB Glace is sold exclusively at Pressbyrån and 7-Eleven. For every ice cream sold, two kronor goes directly to the Rainbow Foundation's work for the freedoms and rights of LGBTQI people in Sweden and around the world.

The collaboration between Reitan Convenience Sverige (RCS) and the Rainbow Foundation extends back to 2023 and aims to promote inclusion linked to LGBTQI rights. By launching Pride Rocket on May 4, both GB Glace and RCS are taking another step to engage customers in the issue. The ice cream is sold for 15 kronor, and for every ice cream sold, RCS and GB Glace donate two kronor to the Rainbow Foundation.

Once again, Agnes Wold has drawn attention for inciting hostility toward transgender people. This time, by saying that she would rather break the law and serve four years in prison than refrain from trying to “convert” a grandchild if they were trans.

“Instead of listening to Agnes Wold, let us listen to those who have real knowledge and experience of what it means to be trans,” says Jonas Gardell, one of the founders of the Rainbow Fund.

Today, the Rainbow Fund and Transammans are launching a joint campaign to highlight the voices of trans people themselves. Including this wise advice from a trans person: “When someone you love comes out as trans, it’s not something to grieve — it’s something to celebrate! Helping someone explore their identity is a way of showing that you love them for who they are and who they will become.”

“Agnes Wold normalizes and trivializes psychological violence against trans people, which can lead to more trans people being harmed. On the contrary, it should be self-evident for relatives and friends to support the trans people in their lives,” says Tom Wester, Executive Director of Transammans — the association for trans people and their loved ones.

Transammans’ counseling service provides free support to trans people, relatives, and anyone questioning their gender identity. Although 98.5% of those seeking support from the service report that they received the help they needed, the service has received reduced funding for 2026.

In connection with the campaign, the Rainbow Fund and Transammans are launching a fundraiser to secure the future of the counseling service.

Stöd insamlingen HERE.

Read more about Transammans and their counseling service HERE.

Welcome to something that was missing. Welcome to the Rainbow Foundation's Business Day 2026. 🌈 Swedish business is driving Sweden forward. But when it comes to openness, it is still silent. The higher up at the top, the fewer open LGBTQ people. We intend to change that. The Rainbow Foundation is now creating a new arena where some of Sweden's most influential voices from business, politics and media come together around a crucial question: how do we make business truly LGBTQ-inclusive. The day is led by Aaron Kroon, Chairman of the Board of the Rainbow Foundation and one of the few open LGBTQ people in the top echelons of business. He will start together with Sweden's Minister for Gender Equality Nina Larsson. During the morning, Aaron will be interviewed by journalist and presenter Jenny Strömstedt in a personal and vulnerable conversation about leadership, power and courage. We are also gathering a high-profile CEO panel with leaders who have the power to change. Together we are shifting positions and making Swedish business a place where more people can be themselves. All the way up.

The day is held in collaboration with Berns and Nordea Private Banking.

The Rainbow Prize, worth SEK 100,000, goes to the Transgender Education Network of Texas (TENT) and its CEO Emmett Schelling, whose leadership and activism have been crucial to the organization's work and to the defense of transgender rights in Texas and the United States.

The Transgender Education Network of Texas (TENT) is a trans-led organization that works to strengthen transgender rights in the state and provide transgender people with access to care and support. In a United States where attacks on transgender rights have increased sharply in recent years, TENT has become an important voice in the resistance to increasingly harsh anti-trans policies. Under Emmett Schelling's leadership, TENT has become one of the most influential trans organizations in the United States.

Some examples of TENT’s work:

· TENT and Emmett Schelling played a central role in stopping the so-called “bathroom bill” in Texas in 2017, which would have forced transgender people to use public restrooms that match the gender they were assigned at birth.

· In 2025, TENT introduced over 100 bills to strengthen the rights and improve the lives of LGBTQ people in Texas. The bills were a response to the over 200 anti-trans and anti-gay bills that were introduced in the state assembly that same year and show that there are alternatives to the hostile and hateful narrative that is increasingly directed at LGBTQ people in the state.

· In the same year, the organization launched a so-called “bill tracker” – a website that lists hostile bills against LGBTQ people in Texas and makes it easier for people to follow and thereby influence the legislative process.

· Through the Know Your Rights: Voting While Trans program, TENT has created a tool to help trans people exercise their democratic right to vote and resist anti-trans intimidation at the polling stations.

· Through safe meeting places, workshops and conversation support, TENT strengthens the entire trans community

Due to US immigration policy, Emmett Schelling cannot risk coming to the Regnbågsgalan in Stockholm on April 20th in person, as he risks being denied re-entry. Instead, Lais Milburn (she/her), AndreaSegovia (she/her) and Diaz Reyes Camacho (he) from TENT will come to the Regnbågsgalan to receive the award in his place.